two yolks

I received a promotional offer from Bon Appétit in the mail the other day. It was offering a year’s subscription for $12. What confused me was that it was listed as a non-transferable special offer for “professionals.” Exactly what type of professionals is their target market? Is there really a dearth of engineers that read the magazine? Or is it enough that you call yourself a professional? I think I’ll be a professional elephant wrangler from now on (I’m waiting for the special offer from Elephant Wrangler’s Monthly).

And, yes, I subscribed.  I mean, it was only $12.  So maybe they should continue the promotion as it seems to be working.